I'm Jeff Rankin, and I create transparent user experiences.

I accomplish this by understanding user goals, tasks, and behavior; and through application of interaction and visual design principles. My experience includes user research, storytelling, ideation, interaction design, visual design, design implementation, and usability testing. I favor guerrilla and lean UX techniques that work well with the agile philosophy.

My UX portfolio contains case studies of my most recent work detailing the UX process, tools, roles, and artifacts as well as screen captures of the resulting product design.

I live in Boulder, Colorado where, when I'm not designing, I like to run, ride my bicycle, and play music.

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